For most businesses, just keeping up with the day to day business of running a business is time consuming enough. Adding the need to master the internet is just a tad bit more than many of us can master. It’s hard enough to catch up with the last wave of change much less the present. And it is next to impossible to predict and take advantage of the emerging trends. This is why the SEO or Search Engine Optimization consulting industry emerged in the past decade.
A broken screen and a non-functional charging port are some of the examples of the defects; a phone might develop after prolonged use. Some users like to get a new phone instead of servicing a malfunctioning phone. Buying a new phone is a good idea but what about the partially functional phone. It is your investment and throwing it out in the open or putting it down to rest would be wasting your investment.
Then again, if your customer base is predominantly the 17 to 35 crowd, you almost need to use mobile advertising so that they know that you exist. This age group uses their cell phones to find local businesses, to do shopping, and to generally improve their quality of life by having all the data they need at their fingertips. If you’re not providing them with the information they need on their mobile phone, one of your competitors is.